Broadridge Expands Digital Distribution with AdvisorTarget Acquisition


Broadridge Financial Solutions, Inc. has announced its
acquisition of AdvisorTarget, a company known for providing asset management
and wealth management firms with data products aimed at enhancing digital
marketing, sales, and engagement programs targeting financial advisors.

Offering Global Market Intelligence

This acquisition will integrate AdvisorTarget’s advisor
insights into Broadridge’s existing data and analytics offerings, which is
expected to help asset managers better target advisors and support their growth

Broadridge is a provider of market intelligence for asset
managers, offering insights on retail and institutional fund distribution on a
global scale. The company’s data is derived from proprietary business processes.

It combines quantitative and qualitative datasets with
advisory solutions provided by industry experts. This combination allows asset
managers to make strategic decisions, allocate resources effectively, and
accelerate growth.

Dan Cwenar, Head of Data and Analytics at Broadridge, said:
“Our clients will benefit from a more fully integrated, data-driven,
digital marketing and sales offering to achieve sales efficiencies, improve
customer experiences, and enhance sales and revenue opportunities. With growing
pressure on distribution costs, digital marketing programs have taken on a
larger role to help asset managers and others improve engagement with advisors
and identify stronger opportunities.”

Acquisition Bolsters Data Capabilities

AdvisorTarget specializes in collecting advisor behavioral
intent data, assisting asset managers in identifying new advisor relationships
where purchase intent matches product strengths. DC Advisory acted as the exclusive financial advisor to
Broadridge in this transaction, while Broadhaven Capital Partners served as the
exclusive financial advisor to AdvisorTarget.

Duncan MacDonald-Korth, Founder and ongoing Head of
AdvisorTarget, commented: “Not only will this acquisition turbo charge
AdvisorTarget’s next phase of growth and perfectly integrate with Broadridge’s
market-leading analytics offerings, but it will finally solve the advisor
distribution riddle for our clients. Together, we look forward to creating new
and exciting solutions to accelerate growth for asset and wealth

This article was written by Tareq Sikder at

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