Online
trading brokerage firm CFI has announced advertising agreements with five major
airlines in the region, including Emirates Airlines, Etihad Airways, Qatar
Airways, Royal Jordanian, and Middle East Airlines (MEA).
Under the
agreements, CFI will have its “Be One Step Ahead” television
commercial aired on all flights operated by the partnered airlines. The company
will also gain branding rights, extending its reach to a broader audience both on
the ground and in the air.
Some of the
agreements are already active, with additional rollouts expected in the near
future. The main aim is to enhance CFI’s brand visibility and promote financial
literacy among a broader audience.
“Aligning
with five of the region’s top airlines, globally recognized for their
excellence, signifies more than a milestone for CFI – it’s a bold statement
from our region to the world,” Hisham Mansour, Co-Founder and Managing Director
of CFI, stated.
He added
that these alliances will enable CFI to project its “innovative brand voice
globally” and broadcast its “commitment to technology, innovation, and
exceptional service” to an international audience.
The airline
advertising agreements complement CFI’s existing sponsorships, including the
Saudi Super Cup finals in Abu Dhabi, the FIBA WASL Final 8 in Doha, and
partnerships with various sports organizations in the MENA region and
internationally.
Are you ready for the FIBA WASL Final 8? 🏀 We’re excited to be the event’s Official Partner, championing excellence in basketball and elevating our presence at the pinnacle of top-tier sporting events across MENA. Let the games begin! 🚀#Final8 #TopTierBasketball @officialWASL pic.twitter.com/NSNllE6kMN
— CFI Group English (@cfigroup_en) May 23, 2024
New Licenses, Volumes, and
Local CEO
In early
May, CFI announced a significant expansion into the South African market,
marking a crucial step in the group’s global growth strategy and emphasizing
its commitment to increasing its African presence.
Just two
weeks after the South African expansion announcement, CFI reported performance improvements across various business operations.
Most notably, the company achieved a 24% increase in trading volume compared to
the same period in 2023, reaching an all-time high of $557 billion.
In April,
CFI Financial Group’s UAE division underwent a leadership change. Jareer Hiary assumed the role of CEO, succeeding Nidal Abdel Hadi, who will now
pursue personal ventures. This transition comes shortly after CFI launched its
SCA-regulated entity in the UAE as a Category One licensed broker.
Online
trading brokerage firm CFI has announced advertising agreements with five major
airlines in the region, including Emirates Airlines, Etihad Airways, Qatar
Airways, Royal Jordanian, and Middle East Airlines (MEA).
Under the
agreements, CFI will have its “Be One Step Ahead” television
commercial aired on all flights operated by the partnered airlines. The company
will also gain branding rights, extending its reach to a broader audience both on
the ground and in the air.
Some of the
agreements are already active, with additional rollouts expected in the near
future. The main aim is to enhance CFI’s brand visibility and promote financial
literacy among a broader audience.
“Aligning
with five of the region’s top airlines, globally recognized for their
excellence, signifies more than a milestone for CFI – it’s a bold statement
from our region to the world,” Hisham Mansour, Co-Founder and Managing Director
of CFI, stated.
He added
that these alliances will enable CFI to project its “innovative brand voice
globally” and broadcast its “commitment to technology, innovation, and
exceptional service” to an international audience.
The airline
advertising agreements complement CFI’s existing sponsorships, including the
Saudi Super Cup finals in Abu Dhabi, the FIBA WASL Final 8 in Doha, and
partnerships with various sports organizations in the MENA region and
internationally.
Are you ready for the FIBA WASL Final 8? 🏀 We’re excited to be the event’s Official Partner, championing excellence in basketball and elevating our presence at the pinnacle of top-tier sporting events across MENA. Let the games begin! 🚀#Final8 #TopTierBasketball @officialWASL pic.twitter.com/NSNllE6kMN
— CFI Group English (@cfigroup_en) May 23, 2024
New Licenses, Volumes, and
Local CEO
In early
May, CFI announced a significant expansion into the South African market,
marking a crucial step in the group’s global growth strategy and emphasizing
its commitment to increasing its African presence.
Just two
weeks after the South African expansion announcement, CFI reported performance improvements across various business operations.
Most notably, the company achieved a 24% increase in trading volume compared to
the same period in 2023, reaching an all-time high of $557 billion.
In April,
CFI Financial Group’s UAE division underwent a leadership change. Jareer Hiary assumed the role of CEO, succeeding Nidal Abdel Hadi, who will now
pursue personal ventures. This transition comes shortly after CFI launched its
SCA-regulated entity in the UAE as a Category One licensed broker.
